About the Brand

Sayo Biyi

Founded by Nigerian fashion designer Busayo Odubiyi, SAYO BIYI is a contemporary womenswear brand dedicated to empowering women through expressive, confident, and joyful fashion. Emerging from Lagos’ vibrant creative scene, the brand creates designs that celebrate femininity, individuality, and the beauty of diverse body types. SAYO BIYI’s collections are inspired by modern African aesthetics, bold creativity, and the belief that fashion should help women feel confident and powerful in their own identity.

Originally launched as The Skittlez Garb in 2020, the brand was reimagined and rebranded as SAYO BIYI in 2023, reflecting a more personal connection between the designer and her creative vision. Known for vibrant colors, statement silhouettes, and contemporary designs, the brand focuses on creating pieces that bring elegance, confidence, and personality into everyday and occasion wear.

With a growing presence in the Nigerian and international fashion communities, SAYO BIYI represents a new generation of designers using fashion as a platform for self-expression and empowerment. The brand’s collections highlight the intersection of African creativity and global fashion trends, showcasing a modern perspective on luxury, confidence, and cultural storytelling.

As part of its international fashion journey, SAYO BIYI participated in Dallas Fashion Week, where its collection was showcased on the runway alongside emerging and established designers from around the world. The presentation celebrated the brand’s unique creative identity, commitment to empowering women, and the growing influence of contemporary African fashion on the global stage.