About the Brand

Sem Sem New York

SemSem is a New York-based luxury womenswear brand founded by Abeer Al Otaiba, whose multicultural background blends French elegance with Egyptian and Emirati influences. Named after her daughter Samia's nickname, "SemSem," the brand is renowned for its architectural silhouettes, precision tailoring, and refined femininity. Every collection is crafted using exceptional materials, combining Parisian couture techniques with modern design to create timeless pieces that embody confidence, sophistication, and strength.

Beyond its commitment to exceptional craftsmanship, SemSem is driven by a mission of purpose. Each season, the brand partners with organizations that promote women's empowerment, education, health, and gender equality, reflecting the belief that luxury fashion can inspire meaningful social impact. Handcrafted with meticulous attention to detail, SemSem's collections celebrate both artistry and philanthropy, making every garment a statement of elegance with a higher purpose.

SemSem has earned international recognition for its sophisticated aesthetic and has become a favorite among influential women and global celebrities. The brand has been worn by Blake Lively, Taylor Swift, Emily Blunt, Gigi Hadid, Chrissy Teigen, Katy Perry, Kourtney Kardashian, Jane Fonda, Olivia Palermo, and Vanessa Hudgens, among many others, reinforcing its position as a distinguished name in luxury fashion.
As part of its international fashion presence, SemSem participated in Dallas Fashion Week, where its luxury collections were showcased on the runway alongside leading contemporary designers. The presentation highlighted the brand's commitment to timeless elegance, exceptional craftsmanship, and fashion with purpose, bringing its distinctive vision of modern luxury to the Dallas Fashion Week audience.