About the Brand

Studio Guillermorois

Studio Guillermo Rios (SGR) is a wearable art brand founded by award-winning artist Guillermo Rios, transforming fashion into a canvas for artistic expression. Each garment is individually hand-painted, creating one-of-a-kind collectible pieces that blur the line between fine art and contemporary fashion. Rooted in storytelling and craftsmanship, the brand reimagines denim and textiles as works of art designed to be worn and experienced.

Drawing inspiration from Guillermo Rios' bicultural identity—living between Mexico and the United States—the brand explores themes of duality, heritage, identity, and self-expression. Influenced by the traditions of Jalisco, Mexico, and contemporary artistic practices, every design reflects the balance between strength and vulnerability while celebrating the beauty of cultural diversity. Each handcrafted piece is unique, allowing the fabric itself to inspire the artistic process and ensuring that no two creations are ever alike.

Studio Guillermo Rios has established itself as an innovative voice in wearable art, presenting its collections at fashion weeks, museum exhibitions, and cultural events throughout Texas and Mexico. Through its fusion of abstract art, fashion, and storytelling, the brand continues to redefine how clothing can serve as both personal expression and collectible artwork.

As part of its growing international fashion presence, Studio Guillermo Rios participated in Dallas Fashion Week, where its hand-painted wearable art collection was showcased on the runway alongside leading contemporary designers. The presentation highlighted the brand's distinctive vision of fashion as fine art, celebrating creativity, craftsmanship, and the powerful connection between culture and design.